Managing Client Stakeholders Strategically (For Customer Success Managers)
As a Customer Success Manager (CSM), your goal is to guide your clients towards achieving their objectives. Yet, navigating the complexities of stakeholder management presents a unique set of challenges:
Aligning Diverse Stakeholder Groups: Often, stakeholders have different priorities and objectives, leading to misalignment.
Gaining Insight into Stakeholder Goals: Convincing stakeholders to openly share their goals and metrics can be an uphill battle.
Securing Strategic Buy-in: It's not uncommon to struggle with getting commitment from key stakeholders for strategic initiatives.
Maintaining Active Engagement: Keeping stakeholders consistently engaged is a task that requires a lot of chasing and effort.
Yet, CSMs need to overcome these challenges if they want to align closer with their clients to work together towards common goals and clear accountability.
If you feel like you can’t get your stakeholders to be on the same page, you’re not sure you understand their objectives, or you can’t get them to reply to your messages – you need an approach to managing client stakeholders strategically.
Introducing an Exclusive Training Session: Client Stakeholder Management for Customer Success Managers
This training session gives you the foundation you need to build your stakeholder management strategy so that you can increase engagement and have better alignment with your stakeholders.
What We'll Cover:
How to elevate your strategic conversations: Learn how to tailor discussions to resonate with different stakeholders, from Points of Contact to decision-makers and executive sponsors.
Tactics to keep stakeholders aligned: Uncover different ways to engage your stakeholders so they’re all on the same page and working towards a common goal.
Your stakeholder management operating system: Learn how to build an effective framework for your stakeholder management efforts so that you know how to review, update, and measure your work.
Who Should Attend?
- CS Professionals looking to deepen their strategic impact with clients.
- Those facing the challenge of aligning diverse client stakeholders.
- Proactive CS professionals who want to improve their engagement with their stakeholders.
Resources Provided:
- Stakeholder Mapping Spreadsheet: A powerful tool to identify, understand and track your key stakeholders.
- Discovery Question Cheat Sheet: Enhance your conversations with targeted questions that uncover real needs and opportunities across your stakeholders.
- Stakeholder Alignment Email Template: Communicate effectively with stakeholders to drive clarity and commitment from the get-go.
Workshop Details:
- Date and Time: March 7th, 12 PM
- Duration: 1.15 hours, plus a 15-minute Q&A to address your specific questions
- Platform: Zoom
- Speaker: Diana De Jesus, CEO of The Customer Success Project
Level up your stakeholder relationship management approach. Register today and step into a more strategic role as a CSM.
Hope to see you there!