Customer Insights for Business Growth
About the Event:
Learn how to better understand your customers in this simple and engaging workshop! You’ll discover how to ask the right questions, collect feedback, and use what you learn to grow your business. This session will focus on B2B businesses and show you how to build stronger customer relationships, keep clients coming back, and find new opportunities to improve or expand your services. Whether you're leading a team or running your own company, this workshop will give you practical tools to grow your business.
Key takeaways:
- Understanding the value of customer insights: Learn why in-depth customer feedback is critical for business growth.
- Practical methods for collecting insights: Discover how to conduct effective customer interviews (including an interactive activity to practice question techniques)
- Turn insights into actions: templates and tools to analyse interview notes to extract patterns and transform into growth opportunities.
About the Host:
Christina is a Customer Insights Consultant and the founder of the boutique agency Insight Sprint, providing 4-week done-for-you customer insight sprints to B2B businesses, to help tackle churn and identify growth opportunities.
She has worked in leadership roles across various engineering, tech, and manufacturing industries in FTSE100, SME, scaleup, and startup businesses and helped them launch multiple successful products using customer insights as a key strategy. She noticed in most B2B businesses however customer insights are very rarely leveraged as a source of growth.
Now, she is on a mission to change that. She lives near London, with her husband Gaurav. In her spare time, as a semi-professional flautist, she regularly performs chamber concerts to small audiences.