Content Isn’t Set-and-Forget: Eli Schwartz on the Power of Refresh & Optimization
Is your current content built for what's next?
AI-driven search, LLMs, and shifting user behavior have changed the game. Algorithm updates, AI-powered search, and new expectations from leadership are forcing content teams to rethink what long-term SEO success really looks like.
Join Kevin Indig on June 5th and Eli Schwartz on June 12.
It’s time to align your audits, refreshes, and optimization efforts with what actually drives revenue, visibility, and lasting impact.
Eli Schwartz is the author of Product-Led SEO and a sought-after strategist known for transforming how high-growth brands approach organic search.
💡 What You’ll Learn:
When to refresh, prune, or delete content and why bold moves drive real results
How to optimize for AI Overviews and LLM-powered search
Reporting strategies that turn SEO wins into revenue stories for the C-suite
What a future-ready SEO team looks like (and the skills you need next)
Who Is This For?
📈 SEO & Content Leaders – Build a strategy that outlasts algorithm shifts
🧠 Growth & Marketing Teams – Connect SEO to product, data, and business outcomes
🤝 Agencies & Consultants – Advise clients with data-backed, future-proof frameworks
📅 Event Details
Date: June 12
Time: 1pm EST
Location: Live on Zoom (recording available)
🧠 Who’s Gonna Be There?
Join the AirOps team and Eli Schwartz alongside a sharp group of SEOs, content strategists, and growth leaders who want to build real, defensible organic growth.
🔥 Why You Should Attend
Get a practical deep dive into the strategies that drive sustainable SEO, even as AI and search evolve. Walk away with actionable frameworks you can use right now.
👉 Reserve your spot today and get the edge for SEO in 2025 and beyond.