Scaling User Acquisition for Products with Performance Marketing

​📝 What you'll learn?

​By the end of this workshop, you will be able to:

• ​Clearly define performance marketing and differentiate it from traditional marketing.

• ​Identify the core mechanics of key performance marketing platforms.

• ​Gain practical insight into setting up a basic performance marketing campaign on Meta platforms.

• ​Recognize the importance of data, tracking, and optimization in performance marketing for user acquisition

​🧑‍🏫 Who Should Attend?

​This workshop is designed for marketing professionals who are looking to learn how to use performance marketing to improve their marketing results

​🎙️ Meet the Facilitator

​Oluwole is a seasoned digital marketing professional with over 8 years of experience planning, and activating digital campaigns for brands and driving growth across the entire funnel. He leverages digital media to drive performance across verticals including retail, finance, travel, CPG etc and accelerate growth for B2B SaaS products. He is currently a Digital Media Manager at PHD UK.

​About Treford Learner Community (TLC)

​Treford Learner Community is a gathering of professionals around the world looking to meet other like minds and grow together through community engagements physically and virtually.