SaaSholic Sessions: mastering the Multiproduct Playbook (Willian Sorg - Biz Ops @ Rippling)

​As the SaaS industry matures, all markets become more competitive, and both growth and defensibility become harder. Point solutions are cursed to face frequent attacks from new entrants and adjacent competitors.

​A winning strategy to succeed in this scenario was executed by Rippling: by adopting a Multiproduct approach, they offered a suite of interconnected products catering to business needs across multiple company departments of their customers, instead of solving only a specific need.

​Rippling raised a $45 million Series A led by Kleiner Perkins six months after launching its product and is now valued at $13 billion. Its Multiproduct strategy was engineered to favor upsell/cross-sell opportunities and increase customer retention due to their widespread penetration across multiple departments of their customers.

​William Sorg is a former strategic consultant at BCG, holds a Stanford MBA, and had experience in other tech/financial market companies before joining Rippling’s team to spearhead their Business Operations efforts. William will be sharing his perspective on a successful Multiproduct playbook and the real-life pitfalls and advantages he's experienced at the company most successfully executing this strategy.

​The session will be hosted at SaaSholic Founders House in Daly City, and capacity is extremely limited due to physical constraints. If/once approved for the session, please confirm your participation only if you're definitely attending.