Ideation: The Theory and Practice

​The talk is about targeting problem areas, using research results to form your design ideas. The approach includes user journey mapping, pain point definition, ‘what-if’ brainstorming, and creation of multiple potential design directions. We will also cover the explicit design processes that you will need to open up your solutions and have a good foundation for your low-fidelity design directions.

​May Sun is an award-winning designer raised in China and currently living in New York City. She is a senior product designer at Goldman Sachs.