Building a Content Supply Chain that scales in the Healthcare Ecosystem
The healthcare industry has witnessed a change in customer expectations in this digital-first economy, making organizations in the health industry realize the need to adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy.
Hinge Health is one such organization that has successfully accelerated demand generation, driven adoption, and differentiated its brand from the competitors in the health tech space under the expert leadership of Arunav Sinha.
Join us in a conversation with Arunav Sinha, VP of Corporate Communications and Content Marketing, as he highlights a practical approach to transform your teams to build a content supply chain that scales in the healthcare ecosystem.
In the session, we will highlight the following:
Hands-on approach for aligning content strategy with marketing technology architecture.
Best practices for healthcare organizations across content architecture, content marketing, user experience, PR, and corporate communication.
Case study on how Hinge Health grew its share of voice by three folds.
Important details regarding the session:
Date: 21st October 2022
Time: 12 PM PT (12:30 AM IST)
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