Beauty in the Age of AI
The beauty industry is evolving faster than ever. The brands that win are the ones who can see what is coming next and adapt in real time.
Join Lindsey Peterson, Head of Beauty at Ground, and Anna Mayo, VP of Beauty at NielsenIQ, for a live, data-driven session revealing the most important insights shaping beauty in 2025 and how to turn them into revenue growth.
We will explore where the real opportunities are right now, from the fastest-growing subcategories to the shifting role of subscriptions, and how age-specific strategies are influencing product development and marketing. Then, we will share how leading beauty brands are using AI-powered hyperpersonalization to scale DTC channels and drive measurable results.
What You’ll Learn:
The latest ecommerce growth stats for beauty in 2025
The most promising and fastest-growing subcategories
Subscription order trends by category
Strategies that work best for different age targets
Why a strong DTC presence is more critical than ever in the age of AI
How brands are hyperpersonalizing at scale to convert and retain customers
Who Should Attend: Beauty brand marketers, founders, growth leaders, and operators who want to combine industry data with cutting-edge strategies to grow smarter and faster.
Speakers:
Lindsey Peterson – Head of Beauty, Ground. Lindsey helps DTC brands scale, optimize revenue, and stay ahead in a changing market. With more than a decade of experience at Violet Grey, Saks Fifth Avenue, and Verishop, she blends innovation with brand storytelling to ensure technology enhances the artistry and authenticity of beauty.
Anna Mayo – VP of Beauty, NielsenIQ. Anna is an innovative thought leader in beauty and personal care retailing. She partners with leading brands to develop solutions, leverage new technology, and identify unmet consumer needs, with insights featured in Women’s Wear Daily and FOX Business.