Unfair Advantage: Gets you counterparts, capital, speed, and profitability
Unfair Advantage - Gets you counterparts, capital, speed and profitability. How can you turn your unfair advantage into an angle for investment, distribution and sales?
An unfair advantage is a unique capability, insight, or asset that sets you apart in the market, making it difficult for competitors to replicate. In B2B partnerships, it often comes from proprietary technology, exclusive relationships, or deep market expertise that a counterpart needs to accelerate their growth. Leveraging this advantage in a joint offer strengthens the partnership by creating a clear, compelling value proposition that is hard to compete against.Tom Moore is best placed to teach the concept of unfair advantage because he has successfully built and scaled B2B partnerships that drive 6-8 figure revenue share deals.
As the founder of WithYouWithMe and CounterpartOS, he has firsthand experience identifying and leveraging unfair advantages to create joint offers, secure co-investment, and structure profitable revenue-sharing agreements.
His expertise comes from not just theory, but battle-tested strategies that have helped businesses break into new markets, increase deal velocity, and build long-term, high-margin partnerships.
| About Tom
Tom has joined Tucker to help enterpreneurs and buyers do heroic deals. Deals with courageous products and teams that can shift the market.