Cover Image for Bean Development: Crafting Press Releases

Bean Development: Crafting Press Releases

Hosted by Go Fund Bean & Valorie Clark
 
 
Zoom
Registration
Past Event
Suggested Donation
$20.00
Pay what you want
Welcome! To join the event, please get your ticket below.
About Event

Ready to start harnessing the power of the media for your event business? Wondering why everyone else always seem to be in the news?

Media outlets don't usually just stumble across people doing cool things! They hear about events or initiatives and then pursue the story. When your business is unknown, the easiest way to catch a media outlet's attention is through a press release.

But a good press release is hard to craft.

Valorie Clark has been writing press releases for Go Fund Bean and other small businesses for over four years. She's used the power of good press releases to ensure that GFB has never had to spend money on an advertising budget but still got our message out there.

In this Bean Development class, she'll teach you how to write a great press release that earns headlines.

Together we'll cover:

  • When to send a press release

  • What makes a press release shine

  • How you can easily craft a press release

  • Where to send your press release

  • Why outlets might pass

There will about an hour of information and then we'll have plenty of time at the end for a Q&A sesh.

As always, this class is free for hourly coffee workers and pay-what-you-can for everyone else. Any donation you make during registration will support our mission to uplift and defend hourly coffee workers.