Dreams to Dollars Workshop 2: How Do We Get Customers?
“Dreams to Dollars: Unlocking your Business Model” is the proprietary business model framework that Kanvas uses to help their clients unlock millions of dollars of value. Katie will be teaching an excerpt of the sought-after Dreams to Dollars course for founders in the Queens Economic Development ecosystem over four workshops. We are excited to have her!
Workshop 2: How Do We Get Customers?
How do we get customers? Well, first thing is first - you need to know what customers you’re going after! We will talk about Market Sizing and why it’s not just something that investors are checking off their list. We will then talk about how you acquire those customers through Growth Channels.
This workshop is part of the 2025 Queens Tech + Innovation Challenge online workshop series. Participants will have a chance to win a grant up to $20K for their startup businesses. Applications are due March 1, 2025. Learn more at http://queensstartup.org/
About the Speaker
Katie Nowak is an innovation leader, new venture designer, and investor. She is consistently celebrated as a game-changer for executive entrepreneurs looking to clearly articulate their message, raise money, and commercialize their products. As Founder and Partner of Kanvas, Katie has helped organizations raise over $100M in early-stage investments for ventures around the world. She is also a Principal investor at HF Scale Partners, a late-stage investment fund with a portfolio spanning Canva, Databricks, Webflow, Anduril, and more. Katie is an avid mentor and advisor with the Venture Mentoring Team, the U.S. National Science Foundation, Plug and Play Korea, and more. In the 25th and 26th hours of her day, she is an avid equestrian and horse mom to her young thoroughbred, Roscoe. Katie splits her time between the Bay Area and New York City.