CDP Evaluation Process and Criteria
Some of the questions we'll explore:
Have you implemented a CDP like Segment (or similar tools) from an engineering, product or data engineering perspective? What has been your experience?
What has been your experience migrating from one CDP to another?
What are the pros and cons of a composable vs. packaged CDP?
What use cases has your company explored with CDPs? Sales, marketing, search and recommendations, privacy and compliance? What has been your experience with that use case?
What to expect:
Breakout rooms with structured prompts & guided discussion
Reflection time with the whole group to share learnings & key takeaways
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