Makers 11: Rethinking Discovery in the Age of Acceleration
What if discovery could be both thorough and efficient? What if AI could help you uncover new insights and opportunities, not just validate what you already suspect?
We've been experimenting with AI-augmented discovery at Stampede. Some things worked brilliantly, others taught us valuable lessons. The real opportunity is combining AI capabilities with strategic thinking so it create product advantages competitors cannot easily replicate.
Why this matters now
Everyone has access to AI tools. Everyone can generate insights faster, your competitors included. Speed without strategic intention just creates expensive mistakes at an accelerated pace.
The advantage goes to teams who've learned to think strategically about applying AI, not just use it efficiently.
What we're sharing
Talk #1:
How AI-Augmented Discovery Accelerates Clarity
Speaker: Faqihuddin Ghazali and Amirul Zaidun, Product Designers at Stampede
Qi & Amirul have been experimenting with AI-augmented discovery on our client projects. They'll share how combining human context, strategic thinking and AI augmentation delivered more decisive discovery value at competitive speed. You'll hear what worked, what failed spectacularly and how this approach unlocked insights that gave business leaders the confidence they needed to act decisively.
One business stakeholder, completely new to UX, was so impressed they said "We didn't expect this, but can you do more?"
They'll show how these created clarity faster for the business, design and development teams.
Talk #2:
How to Follow-through with Strategic Solutioning that Sticks
Speaker: Wu Han Ngeow, Product and Design Leader
Wu Han's deep dive on turning those discovery insights into solutions that stakeholders actually support and teams can execute confidently. Because the best research means nothing if it doesn't lead to the right solutions.
The stuff we've learned the hard way: maintaining strategic thinking while moving faster. And survival tactics for when everything goes sideways.
Worth your Saturday morning (And your manager's)
These are techniques you can start trying immediately. Approaches that compress timelines while creating genuine competitive advantage.
Think of it as R&D for your discovery process and what comes after. Instead of months of trial and error, you get the insights from teams who've already done the experimenting.
09.00 am: Registration & refreshments
09.20 am: Welcoming speech by Stampede
09.25 am: Welcoming speech by venue sponsor, UOB
09.30 am: [Talk #1] How AI-Augmented Discovery Accelerates Clarity + Q&A
10.10 am: Coffee break
10.30 am: [Talk #2] How to Follow-through with Strategic Solutioning that Sticks + Q&A
11.10 am: Closing speech & group photo
11.30 am: Networking till noon
Remarks
Free tickets available for:
Students (subject to availability): Email us from your university email address with the subject title "Makers 11 Student".
People affected by layoff: Email us with your email address and the subject title "Makers 11 Layoff".
Send your email to: queenie@stampede-design.com
✅ By registering for this event, you consent to:
Be photographed and filmed, possibly be featured on Stampede’s social media platforms.
Sharing your contact details with UOB, our venue sponsor, who may contact you with information on their products and services.
Guide to UOB Plaza 1
🏢 UOB Multipurpose Hall is on Level M at UOB Plaza 1 (taller building at the back).
No lobby registration needed, just head to the lift available in front of lobby entrance.
📍Directions to UOB
LRT 🚈: Ride the Sri Petaling / Ampang line and head to Bandaraya station (5 mins walk)
Car 🚗: Park at the UOB Plaza 1 building basement car park. (Limited space. RM5 per hour, no cap)
Car & walk 🚙🚶: Park nearby the building, less than 10mins walk away. Parking rates vary:
Car Park Sogo
https://waze.com/ul/hw283fns8tMenara Bumiputra Commerce (CIMB)
https://waze.com/ul/hw283fn7y9
About Stampede
Founded in 2006, Stampede is a user experience and digital product development agency in Malaysia. We design user-centred experience, translated into digital products or service design for clients all over the world. https://stampede-design.com
About UOB (Venue Sponsor)
UOB (United Overseas Bank) is a leading bank in Asia, committed to providing quality financial services and products. With a strong presence across the region, UOB offers a wide range of solutions, including personal banking, business banking, and wealth management.