Regenerative Marketing Playground: Truly Understanding Your Users As You Scale
Designed for CMOs, Marketing Leads, Founders & CEOs of impact driven startups entering their growth phase
You have achieved Product Market Fit (Growth/Scaling stage) and your target market has been identified and validated. Now, your focus shifts to scaling your business by expanding the customer base and optimising operations, all while upholding your core values and impact.
Equipping you with the tools to transition from early startup chaos to structured growth
From Chaos to Structured Innovation: Move from the chaotic validation phase to organised and structured growth & experimentation.
Strategic Growth: Achieve structured, predictable, and strategic financial growth whilst creating the conditions to scale your impact.
Operationalise your marketing: Professionalise and automate your growth processes for efficiency and scalability, whilst keeping agility and team wellbeing at the forefront.
Data-Driven Decisions: Transition from assumptions to structured monitoring, reporting, and data-driven decision-making and experimentation.
Embed a Regenerative Growth Mindset & Culture: Embody a regenerative lens & growth mindset within your marketing team to allow for authentic innovation and team wellbeing
Learn how to truly understand your users, adapt to your growing audience and validate key assumptions to ensure relevance and maximise impact as you scale.
Find Your Niche - Discover how to focus your efforts on the right audience for better results and efficiency.
Develop Deep Empathy -Get to know your users on a deeper level—understand their needs and behaviours like never before.
Challenge Assumptions - We'll identify the biggest assumptions you're making and prepare to test them in the real world.
Personalize Experiences - Learn how to tailor user experiences that boost loyalty and engagement by truly addressing their needs.
Agenda
🎓 Introduction (10 min)
🧘🏽♀️ Intention Setting Meditation (5 min)
💬 Meet n’ Greet (10 min)
🎓 Theory: Understanding Your Users And Validating Key Assumptions (15 min)
🔥 Action - Collaborative Exercise (25 min)
💬 Insight Exchange & Discussion (10 min)
💬 Sharing Circle (10min)
🎓 Wrap up (5 min)