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T-shaped Model for Nonprofit Growth [DPP Lunch Analysis]
Think about a company like McDonald’s, widely known for consistent branding and food at more than 38,000 locations around the world. About 93% of them are locally owned franchises.
Now think about the 1.3 million nonprofit organizations in the United States, 92% of which are small and community focused.
Gia Nardini, an assistant professor of marketing at the Daniels College of Business, compared the two business models and wondered: What’s the difference? What’s stopping community do-gooders from expanding their work to municipalities across the country?
Gia Nardini has identified a path that she describes has having the shape of a T.
Join us to learn from her research and how it might apply to your nonprofit!
About: The Donor Participation Project (DPP) is a community of 3,300+ fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).
Discuss this Topic and Learn with Your Colleagues During our October 18 Lunch Analysis
This event will take place over Zoom.
The session will be recorded and accessible post-event for DPP members only.
