Understanding your customer - dynamic ICP optimization
It’s noisy out there.
AI, new tools, changing markets - something shifts every week.
You’re flooded with data, but making sense of what really matters is tough.
Most founders are honest:
it’s hard to know who your true customer is, and it’s even harder to know when they’re changing.
That’s why this is important.
Who is it for?
Founders after Seed, Series A, Series B
Sales, growth, and RevOps leads
People who want to lower their CAC or shorten their sales cycle
What do you get?
Straight talk about why understanding your customer is so hard now
Ways to spot when your ICP is off, and what to do next
Ideas and real stories from people actually doing this work - no theory
Time to share your own challenges, and maybe solve them together in a reverse pitch
Coffee, snacks, and people who get it
What you’ll leave with:
Practical steps you can use right away
Honest answers, not just "expert tips"
New connections who are figuring this out, too
A wall full of real questions - yours included
Possibility of pre-testing our SI tool - nothing for sale
Agenda
10:30 - Registration & coffee
Arrive, grab a drink, write your "biggest ICP challenge" on a white board10:45 - Intro (Cezar - 3xFounder, ex-Booksy core team 🦄)
Why this problem is so real right now, and what we’re hearing in the market - from Europe to the US11:00 - Reverse pitches & open discussion
Pull attendee questions from the wall. Debate, share, and challenge each other.
Hear a few lessons from our own US and EU market work - nothing is off-limits11:45 - Wrap-up & networking
Connect, ask follow-up questions, keep it going
When you register, tell us:
"What do you find difficult in understanding your customer?" Your question goes on the wall.
Add more at the door - everyone’s voice counts.
RSVP to save your spot. Just show up ready to ask, share, and learn.
P.S. Hosted by founders who’ve made mistakes and learned from them (ZYNT, at the end - nothing for sale).