Why every CS leader already has a brand and how to finally take control of yours
Why every CS leader already has a brand and how to finally take control of yours
Most CS leaders know they should build a personal brand. But between customer fires and internal meetings, it always slips through the cracks. Until they get passed over — for the louder voice in the room.
This session breaks the myth that personal branding is just for influencers.
We’ll show you how to build a reputation moat — not just for job security, but for leadership influence, executive buy-in, and long-term career growth.
Why this topic matters now
In a noisy job market, visibility isn’t optional — it’s a survival skill.
The best opportunities go to the people who are seen as experts. And that starts with shaping your narrative before someone else does it for you.
Where most CS leaders get it wrong
→ They treat LinkedIn like a resume, not a reputation builder
→ They post inconsistently (or not at all)
→ They confuse visibility with vanity
→ They overthink tone, fear judgment, and never hit “post”
How this session will flip that
This is not a fluff-filled talk about personal branding theory.
We’ll show you how to:
Clarify what you want to be known for
Craft a congruent presence that matches your offline value
Build momentum with a 15-minute-per-day LinkedIn system (you skip one coffee)
Stay top-of-mind with execs, hiring managers, and your peers — even when you're not looking
💡 Bonus Hot Seat: We’ll live-audit a CS leader’s LinkedIn profile and show exactly what to tweak for maximum clarity and connection.
Ragna Ghoreishi is a GTM leader, podcast host, and former VP of Customer Success & Service at Cleeng with 25+ years in Customer Experience and post-sales strategy — including 27 years at IBM where she led global CX programs across EMEA, APAC, and the Americas.
Now a strategic advisor for AI-led customer success, lecturer on AI for business, and host of the “Transformative Brews” podcast, Ragna helps SaaS leaders harness human-centric AI and personal branding to grow influence and revenue — without burning out.
She’s also a Vienna chapter lead for CS Connect, a Winning by Design ambassador, and a trusted voice in the future of Customer Success, AI, and brand building.
🧠 You’ll walk away with:
A framework to define your personal brand in 30 minutes
3 content angles you can use this week (even if you hate writing)
The 5 mistakes CS leaders make when trying to “be visible” online
A downloadable guide to keep your brand-building on track
If you’re a CSM, CS leader, or even someone who wants to lead one day — this one’s for you.