AWS Startups Launchpad Series | Go-to-Market and Co-Selling with AWS
In this session we will cover the following:
- Overview of AWS Global Startup Program (GSP)
- Program requirements and eligibility
Building the "Better Together" Story
- Identifying core solution strengths
- Determining AWS service enhancement opportunities
- Creating joint solution briefs• GTM Planning & Execution
- Setting GTM calendar and goals
- Building data-driven editorial calendar
- Establishing revenue and lead targets
Lead Generation and Sales Conversion Strategy
- Top of funnel: Content creation (ebooks, whitepapers, blogs) and events (AWS Summits, re:Invent)
- Middle of funnel: Targeting two audiences
PLG/Builder audience engagement
Executive audience targeting
- Bottom of funnel: Sales acceleration through AWS programs (ACE, ISV Accelerate, AWS Marketplace)