How to turn insights into real results

​ 🔐 THIS IS A PRIVATE MEMBERS ONLY EVENT 🔐
Please do not sign up for this talk unless you are a paying Big Up Club member. Thanks!

​What we will be talking about:
The better we understand our audience, the better we can attract them. In this session, we will talk through how to best capture the right insights and frameworks to use them in your marketing.

​About Lucy Woolfenden
Lucy is Founder of The Scale Up Collective, which is driving growth for over 100 tech startups and counting. They do this through their unique insights-driven strategic approach which takes a lot of the guesswork out of growth plans.

​Before Scale Up, she started her career in creative agencies, then transitioning in-house to launch brands such as Skype as Head of Campaigns, Starling Bank as Head of Growth & Yolt as CMO - scaling their B2C product to 1M active users across Europe and launching their BaaS product to financial institutions.

​Lucy gets excited about solving problems and guiding brands to find their right growth track, which is often customer-led growth.