Pricing 201 with Mike Pryke: Strategic Pricing & Monetisation Levers
You’ve got paying customers—now it’s time to make your pricing work harder for you. In this advanced session, Mike Pryke dives into the strategies and levers that help founders unlock more value from the revenue they’re already generating.
Designed for Tier 2 founders, this is about turning pricing into a serious growth lever—not just covering costs, but fuelling expansion, improving margins, and sharpening your fundraising story.
What We’ll Cover:
📊 Monetisation Strategy – Pricing as a tool for growth, not just revenue
💸 Revenue Expansion Models – Upsells, premium features, usage-based unlocks
📉 CAC-to-LTV Ratios – Why pricing impacts how investable your business looks
🎁 Trials & Discounts – When to offer them and how to avoid cheapening your value
🧪 Experimentation Approaches – Test new pricing without risking churn
Live Exercises:
• Redesign your pricing to incentivise expansion revenue
• Draft a real pricing experiment—new tier, upsell, or testable feature gate
Why It Matters for Tier 2 Founders:
You’ve validated demand. Now it’s time to scale it—smartly. Whether you’re prepping for a raise or trying to unlock new revenue streams, this session helps you shape pricing as a competitive advantage, not an afterthought.