First-ever usability study: How Google’s AI Overviews Are Reshaping Organic Visibility
Fresh user-behaviour research reveals exactly where clicks go, who still scrolls, and how to keep ranking in an AI-first SERP.
Organic traffic isn’t just slipping — it’s being rerouted inside Google.
In this webinar, we’re sharing exclusive insights into our new usability study of 70 participants (400+ AIO encounters).
The collapse of outbound CTR when an AI Overview appears.
How users read and engage with AI Overviews and organic results.
The impact of demographics, devices and user intent.
If demos, leads, or e-commerce sales come from Search, these shifts hit your bottom line this quarter.
What you’ll learn in 45 minutes
Click loss, quantified. The real numbers on desktop vs. mobile — and which queries still drive traffic.
How to win the collapsed view. Bullet-proof tactics to land in the text users actually read.
Authority in an AI era. How to build trust with users.
Community & video clicks. Capitalize on Reddit and YouTube traffic in the context of AIOs.
Speakers
Eric Carrell – Founder, dofollow.com
Garrett French – Founder, Citation Labs, xofu.com
Kevin Indig – Growth Advisor & Study co-author
Eric Van Buskirk - Director of the AIO usability study
Secure your spot now and walk away with a playbook for protecting — and even growing — organic visibility in Google’s AI age.