Building a Strong Digital Marketing Foundation: From Pre-Launch to Scaling
Whether you're at the early stages of your startup or ready to scale, this workshop will provide you with the tools, insights, and inspiration you need to navigate the digital marketing world. Ankit Bansal from SellThru.me will guide you through actionable strategies for starting, growing and scaling your brand.
Building awareness early (Pre-Launch)
Begin creating brand awareness and establish an authentic relationship with your target audience.
Build an email list for future product launches.
Social Media: Start engaging on platforms like Instagram, Twitter, Facebook, and LinkedIn.
Content Marketing: Regular blog posts, videos, newsletters to establish expertise and start building an audience.
Landing Page/Website: A simple site to collect email sign-ups (future customer database).
Expanding marketing efforts (6 months)
Paid Advertising: Use Google Ads and Social Media Ads to get visibility.
Micro-Influencer Collaborations: Work with influencers who have a small but engaged following to promote your brand.
SEO Strategies: Start creating content optimized for SEO (keyword research, blog posts).
Boost brand visibility and generate interest as you get closer to product launch.
Build credibility and social proof to attract more customers.
Scaling marketing (12 months)
Data-Driven Insights: Use Google Analytics, Facebook Ads Manager, and email marketing platforms to track performance and refine campaigns.
Email Marketing: Engage customers with tailored email campaigns, newsletters, and product updates.
Community Building: Build a loyal customer base through consistent engagement, social media interaction, and special offers.
SEO & Content Refinement: Continue improving SEO by creating valuable content and optimizing pages.
Working with agencies vs. in-house teams
Who should attend?
Entrepreneurs and startup founders
Anyone looking to enhance their understanding of the fundamentals of digital marketing within a startup