​More than ever, creatives and agencies are stepping up, refusing to let the industry’s most powerful tools serve its most harmful clients.

​In July, over 200 creative leaders backed a UK parliamentary debate calling for a fossil fuel ad ban, signalling growing momentum for ethical reform across the industry.

​Now, forward-thinking brands are joining the shift: leveraging their purchasing power to partner exclusively with agencies that match their values on climate, integrity, and equity. 

​In June 2025, 30+ health bodies representing around 12 million health professionals globally, made a pledge to drop ad and PR agencies that also work with fossil fuel companies.

​This webinar marks this shift, outlining the risk of working with agencies who continue to drive planetary and health harm, and the pathways beyond and solutions. 

​Curated and hosted by Creatives for Climate and featuring the Global Climate and Health Alliance, Clean Creatives and InfluenceMap, it is designed for the health community, brand leaders, and marketing teams who are ready to future-proof their agency relationships.

​What you’ll learn:

• ​A clear-eyed look at the historic role of marketing in driving harm—from tobacco to fossil fuels

• ​The growing reputational, legal, and ethical risks of working with agencies that serve fossil fuel interests

• ​The rewards of building trusted partnerships with values-led, mission-aligned creative partners

• ​Practical solutions and emerging tools to help brands bridge the gap between ambition and action

​Speakers Include:

• ​Shweta Narayan, Campaign Lead, Global Climate and Health Alliance

• ​Faye Holder, Programme Manager at Influence Map

• ​Dr. Edward Maibach, Professor at Geaor Mason University and the Director of Mason’s Center for Climate Change Communication

• ​Duncan Meisel, Executive Director, Clean Creatives

• ​Alexis McGivern, Head of Stakeholder Engagement at Oxford Net Zero

• ​Lucy von Sturmer, Founder & CEO,  Creatives for Climate

• ​Ece Eyisoy, Programme Director, Creatives for Climate

​Total Duration: 60 minutes

​​📅 Date: 17th September 2025
📍 Location: Zoom Online Webinar
⏳ 60-Minute Session
🕟 4:00pm - 5:00pm CEST

​Ideal for: Professionals in brand leadership, procurement, sustainability, communications, and public health who want to lead with integrity in a shifting industry landscape.

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​About the Partners:

​​About Creatives for Climate

​​Creatives for Climate is the world’s largest and most diverse network of creatives dedicated to climate action, uniting over 6,000 members across 90+ countries and a rapidly expanding alliance of ethical agencies. Founded in 2019,  the non-profit has become a global force for climate leadership, recognized as an official accelerator to the UN-backed Race to Zero campaign and now partnering with Oxford Net Zero.

​​Find out more: www.creativesforclimate.co

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​​About InfluenceMap

​Founded in 2015, InfluenceMap is a non-profit think tank providing objective, data-driven analysis of how companies and financial institutions are impacting the climate and biodiversity crises. It maintains the world's leading database of corporate and industry association lobbying on climate policy around the globe, covering over 1000 companies and 330 industry associations globally. InfluenceMap's metrics for measuring corporate influence over climate policy are used by investors (including the global Climate Action 100+ investor engagement process), policymakers, NGOs, the media, and the corporate sector. InfluenceMap is based in London, UK with offices in New York, Tokyo, Seoul, Toronto, São Paulo, and Australia.

​​Find out more: https://influencemap.org/

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​About The Global Climate and Health Alliance

​The Global Climate and Health Alliance (GCHA) works at the forefront of a growing global movement of health professionals and health and development organisations dedicated to promoting a healthy, equitable, and sustainable future for all. We address the climate crisis through evidence-based advocacy, policy, movement building, research and strategic communications. With 225+ organisational members, from every region and reaching over 125 countries, the Alliance co-chairs the WHO-Civil Society Working Group on Climate & Health and collaborates with organisations and agencies around the world to ensure that people's health is protected in the climate change era, in national, regional, and international decision-making. We are committed to  tackling the climate crisis to preserve a healthy home for humanity.

​Find out more: https://climateandhealthalliance.org/

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​About Clean Creatives

​Clean Creatives is a global campaign for PR and ad professionals who want a safe climate future. We are a community of over 2500 strategists, creatives, and industry leaders, and over 1400 agencies who believe that fossil fuel clients threaten our shared future.

​Find out more: www.cleancreatives.org

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​​This event is part of the PENCE project that has received funding from the Citizens, Equality, Rights and Values Programme under grant agreement No. 101147563.