The Science of Buying
In this hands-on workshop, communication strategist Rachel Allen will guide you through the fascinating Science of Buying—unpacking how neuroscience and psychology shape our buying decisions, often before we're even aware of it. Perfect for conscious business owners and solopreneurs who want to sell with empathy, not pressure, this workshop offers practical, human-centered strategies to gently guide your ideal clients along their buying journey.
This workshop covers:
🧠 The Psychology of Buying: Understand the surprising ways the brain responds to sales messages—and how to speak to the emotional core of your people.
🪄 The Magic Equation: Rachel’s framework for building trust and resonance through your copy, even before someone realizes they’re ready to buy.
✍️ Messaging that Connects: Learn how to craft copy that builds interest and trust without overwhelm—and how to know when you've said enough.
🌿 The Humane Sales Ecosystem: How all the pieces—sales pages, nurture emails, and gentle follow-ups—work together in a non-manipulative way.
This workshop includes interactive exercises and breakout sessions where you’ll apply the insights directly to your business. You’ll walk away with practical tools, new perspectives, and the confidence to approach sales in a way that feels natural, respectful, and rooted in your values.
Join us to explore how a deeper understanding of human behavior can help you create more meaningful connections—and grow your business with heart.
About the workshop collab partner:
Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in both for-profit and non-profit sectors. She's written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered.
She's run a marketing business for 17 years with clients in 21+ countries, writing for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top VC firms, and national-level honors.