Crafting Narratives: Turning Brands into Beloved Stories

​Discover how compelling storytelling and a deep emotional connection can transform your brand into a movement, driving passion and loyalty in your audience.

​Speakers:

​Samantha Finnegan, Founder, Madebox
Samantha Finnegan, with over 20 years of experience driving growth for major brands like News Corp and the Australian Open, founded Madebox in 2021. Her corporate gifting solution supports over 400 small-batch producers, leveraging storytelling to connect businesses with these makers, fostering sustainability and growth in challenging times.

​Sonia Clarke, Principal, Clever Manka
Sonia Clarke, Principal of Clever Manka, blends corporate and creative expertise from two decades in PR agencies and Big 4 consulting. Formerly leading PwC's Creative Comms and Future of Work initiatives, she excels in bridging business strategy with innovative communication.

​Jocelin Abbey, Head of Audience Development, Mamamia
Jocelin Abbey, Head of Audience Development at Mamamia, boasts nearly 20 years of experience in global media, entertainment, and non-profits. She excels at the nexus of storytelling, creativity, and commerciality, with a strong commitment to inclusivity and representation.