PMM Therapy Hour: 2025: The Year of Product Marketing Evolution

​The product marketing landscape is shifting. As the discipline matures, it’s moving beyond foundational strategy and into the realm of high-impact execution. But how can product marketers keep pace in this new era of heightened expectations?

Join us for an engaging session exploring the evolution of Product Marketing into Product-Led Growth (PLG) roles—a dynamic intersection of product marketing and product management. With responsibilities like A/B testing, nurture sequences, and optimizing user journeys becoming central to success, today’s product marketers must adapt to thrive.

In this session, we’ll unpack key industry trends, examine how the role is transforming, and share actionable insights to help you differentiate yourself in a competitive marketplace.

Be part of the conversation shaping the future of product marketing.