Programmatic Advertising: More Than Just Job Distribution
ABOUT:
Considering the recent announcement about Indeed's entry into the temporary labor staffing market and their decision to charge for previously free traffic, it would be prudent to reallocate your recruitment marketing budget towards programmatic advertising and not programmatic job distribution.
Consumer brands leverage cutting-edge technologies such as Connected TV, Podcasts, Lookalike Audiences, and Digital Out-of-Home Retargeting to drive conversions and sales. By harnessing the power of programmatic advertising, brands can reach their target audience with precision and efficiency. Discover the ways in which Talent Acquisition can venture into this realm and the advantages of reallocating their recruitment marketing spend towards Programmatic Advertising!
BIO:
Jason Gorham: President & CEO - TalentXi - Talent Xtended Intelligence
With over two decades of experience in the talent acquisition field, Jason has gained extensive knowledge and expertise in all aspects of recruitment. Throughout his career, he has been deeply immersed in the world of talent acquisition, constantly staying up-to-date with the latest trends and best practices.
One of his notable achievements is the development and implementation of strategic recruitment programs and cutting-edge technologies. These initiatives have played a pivotal role in shaping talent acquisition and recruitment marketing strategies, allowing organizations to attract and retain top talent effectively.
A testament to his innovative thinking and contributions to the field is the prestigious US Patent 7,653,567 that I hold. This groundbreaking patent is for the Integrated Online Job Recruitment System, which revolutionized the way companies connect with potential candidates through programmatic job advertising, utilized by the world's largest professional social network.
Throughout his career, He has had the privilege of working with numerous Fortune 500 companies, including Aflac, Drizly, Office Depot, Truist Bank, and Unum. In these roles, he has held various positions within talent acquisition, showcasing his versatility and adaptability. From Vice President to Talent Acquisition Manager, Executive Recruiter to Recruiting Operations Manager, Full-Life Cycle Recruiter to Sourcer, he has gained valuable insights and experiences that have shaped my expertise in the field.
Jason was also honored to be recognized as a Dual Category Citrix Award Finalist, a testament to his exceptional contributions and achievements in talent acquisition. This recognition highlights his dedication and commitment to delivering outstanding results and driving success for both organizations and candidates alike.