Cover Image for Building a demand gen program from scratch: from planning, budgeting & execs buy-in

Building a demand gen program from scratch: from planning, budgeting & execs buy-in

Hosted by Andrei Zinkevich
 
 
Zoom
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Past Event
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About Event

Join me and Sam Kuehnle, Vice President of Marketing at Loxo, sharing how to build a B2B demand generation function from scratch.

We cover:

  • The step-by-step process of developing a B2B demand generation function

  • How to plan resources and campaigns

  • How to budget demand generation

  • How to present demand gen motion to key stakeholders and get their buy in.

Save your spot below.