Building a demand gen program from scratch: from planning, budgeting & execs buy-in
Hosted by Andrei Zinkevich
Registration
Past Event
About Event
Join me and Sam Kuehnle, Vice President of Marketing at Loxo, sharing how to build a B2B demand generation function from scratch.
We cover:
The step-by-step process of developing a B2B demand generation function
How to plan resources and campaigns
How to budget demand generation
How to present demand gen motion to key stakeholders and get their buy in.
Save your spot below.