

Invite only: Litecard Founder Q&A - Blossom Capital Partners
Invite-only "Founder Q&A" with Brian Pham of Litecard, to which Blossom Capital Partners is investing into its Seed round that is intended to fund growth and strengthen operational frameworks for rapid expansion. Our syndicate has pro-rata rights, which we are taking up and offering for our LPs to invest again (follow on).
Video link: meet.google.com/qkg-mdgg-wqd
About Litecard:
Litecard is a fast-growing wallet-first marketing platform that’s unlocking new retail media channels for agencies and enterprise brands - by building easy, innovative wallet marketing products that go to market quickly.
They enhance existing marketing strategies to unlock more revenue outside of social media, SMS, email and app channels - which founder Brian Pham explains are all saturating fast and experiencing declining performance.
Here's a short video explainer from Litecard.
Our syndicate invested in Litecard via Aussie Angels in 2023, and Vadim has worked directly with founder Brian Pham as a Board Observer and Advisor. Additionally, several LPs have also worked with Brian directly, offering services and opening networks. After its 2023 raise, Litecard made a strategic pivot to be a platform for retail brands and agencies.
In just 18 months since our investment, together with active LPs, we have helped with and witnessed the enviable growth Litecard is achieving in both paying customers and (more importantly, in our opinion) a strong global channel partner model that's already delivering quality deals (high value, reputable brands) across various markets.