Choosing Keywords that Connect With Real People

​Are you struggling to find the right words to describe your business in a way that truly resonates with your audience, but also gets found on Google? This workshop is designed to help you choose keywords that connect with real people—not just search engines—allowing you to build trust, foster relationships, and attract clients who truly align with your mission.

​In today’s digital world, keywords are essential for being discovered, but they often feel impersonal and mechanical. What if you could use keywords in a way that feels authentic and human? In this interactive session, we’ll uncover how to find and use keywords that reflect your mission while resonating with your ideal audience.

​Here’s what you’ll learn:

✨ How to uncover the right keywords that reflect your mission and resonate with your audience.

✨ Strategies to balance search engine optimization (SEO) with authentic connection.

✨ Techniques for crafting messaging that feels personal yet professional.

✨ Practical tools to research and refine keywords that work for your business.

✨ How to integrate these keywords seamlessly into your marketing to attract aligned clients.

​This workshop will leave you with actionable insights and tools to approach your keyword strategy with clarity, confidence, and integrity.

​Join us to explore how you can align your keyword strategies with your deeper values and craft messaging that feels authentic to you and resonates with those you serve.

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About the workshop collab partner:

Kelly Drewett, has more than 25 years of experience in website development and search engine optimisation (SEO). She is passionate about helping you improve your SEO.

Kaydee Web develops user-centric WordPress websites optimised for search engines; we provide technical SEO fixes for your website and create unique SEO-friendly content.