Small Tweaks, Big Results: Mastering Segmentation for Fundraising Success
Are your fundraising messages failing to connect with donors? Is your team struggling to personalize appeals without drowning in complexity?
Discover how strategic segmentation can revolutionize your donor engagement with minimal effort. Join fundraising experts Louis and Matthew as they reveal how even small adjustments to your segmentation approach can dramatically improve response rates and strengthen donor relationships.
This session is ideal for:
✔️ Fundraising teams looking to boost donor retention and deepen engagement
✔️ Organizations seeking to elevate their annual giving strategy with data-driven approaches
✔️ Development professionals aiming to increase gift conversions through more targeted messaging
✔️ Teams ready to move beyond generic, one-size-fits-all appeals
What You'll Learn:
📌 Proven methods for identifying and creating high-performing donor segments
📌 Streamlined techniques for personalizing outreach without overwhelming your team
📌 Strategic ways to leverage donor behavior and giving history for more compelling messages
📌 Cohesive multi-channel segmentation strategies across email, direct mail, phone, and text
📌 Quick-win implementation tactics that immediately increase donor participation and lifetime value
Each 60-minute session includes:
📋 Expert instruction from industry specialists
📋 Illuminating case studies showcasing real-world segmentation success stories
📋 Interactive exercises and Q&A sessions to refine your organization's unique approach
Small changes can yield remarkable results—join us to discover how smart segmentation can transform your fundraising outcomes!
About: The Donor Participation Project (DPP) is a community of fundraisers who co-create solutions to reverse the nationwide decline in donor participation (20 million US households lost between 2000-2016).
This event will take place over Zoom.