Spice Up Your Writing, Grow Your Newsletter with Abigail Koffler

​Abigail Koffler’s 6th grade diary waxes poetic about the terrible food she had on a school field trip. It was only the beginning of her foray into the land of culinary critiques. 

​When Abigail founded This Needs Hot Sauce in 2017, the newsletter was her passion project while she worked for a nonprofit. Soon, she quit the nonprofit scene to pursue writing full time, and her weekly newsletter generated clips to bolster her pitches for other freelance gigs.

​Since 2017, Koffler has written for traditional media outlets, including food, travel, and culture writing for Food & Wine, Eater, and The Infatuation. Meanwhile, Abigail ships her Substack newsletter twice a week, teaches cooking classes, and explores New York City in search of the perfect meal. 

​In this Zoom call, Abigail will walk us through the lessons she’s learned after nearly four years of consistent newsletter publication, talk us through her keys to staying productive and creative, and fill us in on her journey to becoming a full-time freelance writer with her own registered corporation. 

​Agenda

​Abigail and DJ will take a deep dive into:

• ​Writing Consistent, Niche Longform Content: How did Abigail get inspired to write about food? How does she navigate sharing her personal food stories online? How does her newsletter shape her relationships? What does she do to stay inspired and creative?

• ​Leveraging a Newsletter: How does Abigail structure her twice-weekly content in This Needs Hot Sauce? How has the newsletter shaped her opportunities as a freelancer?

• ​Growing an Audience: What does Abigail see as the key to building a newsletter from the ground up? How has she found new readers? Where does she see her newsletter going from here?

• ​Becoming an S-Corp: Why did Abigail decide to file as an S-Corp? What does it mean? How did she conduct research and take the leap into becoming her own business?