The Power of Storytelling Workshop: Crafting Your Brand Narrative - Level Up with Brenda Zhou

​Have a groundbreaking idea? In this workshop, learn how to craft a compelling brand story that sets your innovation or solution apart, attracts investors, and builds lasting customer relationships. Discover the principles of effective storytelling and equip yourself with the tools to thrive in the competitive world of innovation and entrepreneurship.

​Join us with Brenda Zhou, Brand Strategist for Level Up Workshop on Storytelling for October 23rd, 2024 at 12-2 PM, in-person at Highland Hall RM 280 and online via ZOOM.

​Workshop Host: Brenda Zhou

​Brenda is a U of T Mississauga alumna and seasoned brand strategist with 8+ years of marketing experience. She has worked with top Canadian creator economy startups like #paid and Makeship. She also held marketing positions at Fortune 500 retailers including Hudson's Bay and led communications for Walmart Canada's first innovation team. Currently, Brenda leverages her expertise in brand strategy and social media at Launch Pop, a growth-minded e-commerce launch lab based in Los Angeles. Launch Pop helps entrepreneurs and high-potential founders research, brand, launch, grow, and scale their DTC and CPG brands. Prior to Launch Pop, she co-founded a corporate mindfulness and wellness company, hosting employee workshops for startups and nonprofits such as Angel Investors Ontario, Rocket Social Impact, and integrate.ai. Brenda is certified in mindfulness & meditation at University of Toronto School of Continuing Studies. Her experience spans brand strategy, social media, growth marketing, copywriting, and influencer marketing. Brenda is passionate about entrepreneurship and excited to continue making a difference in the startup ecosystem.

​Level Up Series

​​Join us this fall for our Level Up series generously supported by Elina Chow. This program includes skills development, mentorship, literacy, and more. Start-ups, faculty, and researchers can enter at any stage and learn the skills to progress: 1) Ideation and Design 2) Formation and Solidify 3) Grow and Scale and 4) Getting Seed Funding Ready 

​​Click Here to register for Level Up.

​Sam Ibrahim Centre (SICIEEIL)

​​We are the Sam Ibrahim Centre for Inclusive Excellence in Entrepreneurship, Innovation and Leadership (SICIEEIL). Our centre was created through the generous investment of $25 million from proud Scarborough entrepreneur and UTSC alum, Sam Ibrahim. SICIEEIL will expand on UTSC’s innovation services and provide them to an even wider audience.  

​​Note: The Hub—UTSC's startup incubator, which has supported over 400 startups and helped generate more than $100 million in combined revenue and investment—has transitioned into SICIEEIL