Protecting Your Brand: Trade Mark Protection Essentials Webinar

​Intellectual Property leading lawyer Serena Tierney will take you through some basic steps to using trade marks to protect that valuable asset, your brand.

​She will also address some key questions including: 

• ​Does a start-up need to register a trade mark?

• ​Isn’t registering my brand as my company name enough to stop others using it?

• ​What is the registration process and what does it cost?

• ​What makes a brand name strong legally?

• ​I want a name for my business that ‘does what it says on the tin’.

• ​What’s the difference between a ‘word’ mark and a ‘stylised word’ mark – and when does it matter?

• ​I’ve noticed that someone else is using a similar name to the one I plan to use but for services aimed at a different customer segment so there won’t be any confusion. Is that OK?

• ​We’re about to do a funding round and the investor has asked about trade marks. What are they looking for?

​Who should attend?

​This is a must for anyone whose business is known by its brand. Whether you are a start-up or scale-up, you can get some expert tips on protecting and growing your brand and its value.