How to Reach & Influence Investors via Media Coverage
The climate tech space is noisy with many startups competing for investor attention. As brands raise funding rounds, introduce new products and technologies, reach commercialization milestones, and scale their businesses, media relations can be a great gateway for getting in front of financial audiences. Media coverage also serves to tell the story to investors who are performing due diligence on the brands they are considering investing in.
But what media channels are investors paying attention to? And how can you get your startup in front of the reporters at those media outlets?
Join FischTank PR and 9Zero to learn how climate tech startups can initiate organic media outreach and cultivate relationships with journalists, driving coverage that reaches and influences investors.
During this workshop, you’ll learn:
The differences between media relations vs. investor relations
The rules of reporter engagement
Actionable tips for issuing press release, leveraging your own data, speaking on trends and more
How to effectively target media
How to maximize exposure across LinkedIn, email marketing and other platforms
Whether you’re a climate startup raising your first round or scaling your brand, join this workshop to learn how to reach investors through media relations.
About FischTank PR
FischTank PR is a full-service media relations and communications firm serving clients spanning various industries, including but not limited to cleantech and sustainability, B2B and emerging technologies, healthcare and biotech, real estate and financial services. Incorporating an integrated strategy consisting of media relations, content writing, corporate communications, SEO/ORM, digital/social media, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us on Facebook, LinkedIn, and Twitter – @Fisch_Tank.
About 9Zero: Launched during San Francisco Climate Week 2024, 9Zero is uniting the climate community. Starting with coworking and events, we’re solving for connectivity to get everyone moving faster. Startups, investors, corporations, service providers, policymakers, academics: if you’re working toward a healthier, more resilient world, you belong at 9Zero. Join the community at www.9Zero.com.