SaaS Talks #40: Product-led Growth - Is it right for you & how to get it right

​The promise of product-led growth can be very enticing: quick growth without heavy sales motions. 

​But how can early-stage SaaS founders make the most of it?

​How do you identify whether a PLG motion is best suited for your product? Is it possible to bootstrap a PLG motion? What does it take to activate and retain users without a large sales team? And as AI reshapes user expectations, how can founders adapt their PLG playbook?

​In this edition of SaaS Talks, we unpack the real challenges of PLG, right from the early building blocks to scaling sustainably, with two founders who’ve fought from the frontlines of PLG: Sanket Shah (Co-founder, InVideo) and Harshit Dwivedi (Co-founder, AfterShoot)

​Tune in to gather actionable insights across key stages of PLG:

• ​Cracking the product-ICP-PLG fit

• ​Driving user activation & engagement

• ​Building loops that convert usage into growth

• ​Evolving your product strategy in the age of AI

​Hosted by Ritesh Banglani and Alok Goyal.