"The Underdog Founder" Book Chat with author Edrizio de la Cruz brought by LaFamilia Foundation

​✨Please join LaFamilia for an intimate conversation celebrating the launch of “The Underdog Founder” with author Edrizio de la Cruz!

​​📅 Date: Tuesday September 19th

​​⏰ Time: 1:30pm PT/4:30pm ET

​🖥 Location: Virtual (link provided upon approval)

​📒 About the book:

​Success in Silicon Valley has become the new American dream. However, for Black and Hispanic entrepreneurs without vital resources, turning this dream into reality is a long shot.

​Underdog Founder shares Edrizio De La Cruz’s improbable odyssey from selling guavas in a Dominican barrio to co-founding his startup, Arcus, in Silicon Valley. Arcus was recognized by Forbes as one of the most successful startups of 2021 and was later sold to Mastercard. This no-nonsense playbook is for the entrepreneurial dark horse, a memoir and business narrative that presents seven key principles to rise above racism, poverty, imposter syndrome, and every imaginable and unimaginable startup obstacle.

​This is a case study on how diversity programs (SEO, MLT, Toigo) and affirmative action, are vital in helping underrepresented professionals achieve the American dream - one that goes against all odds.