🍋 seachange Content Jam: Decoding Thailand
Thailand's booming tourism, growing middle class, and focus on innovation offer great opportunities for businesses and investors. Its mix of traditional culture and modern development makes it a compelling market. 🇹🇭
If you're a marketer, join us to explore the Thai market:
Consumer Preferences and Behaviors: Understand what consumers like and how they make buying decisions. Discuss the influence of price, cultural and social norms, local traditions, and modern trends on their purchases.
Digital and Technological Dynamics: Exploring the impact of digital technology on consumer behaviour. Understand the growth of e-commerce, mobile usage, and how online platforms shape shopping habits.
Marketing Strategies and Channels: A look at successful case studies and learn about marketing channels and strategies for connecting with consumers through both traditional and digital media.
Cultural Nuances and Market Trends: Understand the cultural aspects that affect doing business: localising your business and adapting to the local market conditions.
Possible areas to explore:
What cultural factors and some key psychological triggers that resonate well?
How can brands effectively localize their global campaigns for the audience?
How does regional diversity impact media consumption habits and marketing preferences?
How important is relationship-building, and what strategies work best?
What is a content jam?
Content jams are 60-minute group discussions with seachange for Marketing members to collect diverse perspectives on a 🌶️ marketing 🌶️ topic at the intersection of business and tech.
In this series, we're inviting:
Anisha, Marketing Strategist at Savant
Bo, Head of Marketing at Seven Peaks
We jam, then we content. These discussions will be published on socials, ready for you to share with your community.
How can I get involved?
If the topic is your jam (literally), sign up! Think of content jams like a panel discussion. On the day, show up ready to share openly, challenge assumptions and uncover biases.
🍋 About seachange
seachange gathers our community of marketers from scaleup tech companies around Southeast Asia. It’s a session of networking, learning, and growth with fellow marketing professionals.
Topics are recent and relevant. Conversations are experience-led and tactical. This is a safe space to learn and benefit from the experience of others, no matter where we are in our marketing journey.
Walk away with fresh ideas, actionable insights and new friends to take on new marketing challenges!
❇️ I am a seachange member, do I need to RSVP?
Yes! Seats are limited to make room for a safe and healthy conversation. Can't make it? Ping us to waitlist for the next session.
✳️ I am not yet a member, how can I join?
This event is open to the public! Simply make an RSVP from this page.
✳️ Do I need to prepare anything?
We welcome your specific marketing challenges related to this topic. Just let us know via the signup form, and we will allocate time to address this in session.
About seachange:
Marketing at startups is hard, but it doesn’t have to be lonely. seachange is a community to spotlight marketing professionals at SEA. ✨
About NewCampus:
NewCampus scales the people and teams building great companies in Southeast Asia. We partner with teams, no matter how early they are in their marketing journey. Learn more.