Unlocking Revenue: Leah Tharin
What you'll learn
What is “going upmarket” and why is it all the rage with PLG companies?
With the rise of this PLG motion in B2B, it got easier to get end users to try and even buy products without large sales teams. But, as companies built products that optimized for end-user value and ease of end-user onboarding, another challenge emerged. How do we create the right mechanisms to turn that individual user's value into value for an entire enterprise?
In this AMA:
Learn about Leah's journey from product/growth operator to advisor
Dissect the strategy for going upmarket in PLG
When and how to layer in sales as a PLG company
How sales-led companies can be "product-led" without self-serve
About our guest
Leah Tharin is a leading growth advisor for scaling B2B companies focused on PLG and PLS. She shares her hard won insights from over 2 decades of experience in tech with over 15K readers on Substack and many more listeners on her Podcast, The ProductTea.
Pocus Community AMAs
Unlocking Revenue AMAs are an opportunity for the Pocus community to ask PLS leaders any question — ranging from hiring to sales compensation to tech stack — in a low-key, casual environment.
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