Decolonizing Marketing: Learning from Indigenous Wisdom
Marketing has always been a tool for shaping perception and driving economic growth. But its evolution from pre-colonial trade networks to today's digital ecosystems carries the legacy of extraction–from land, culture, and communities.
From the British Empire Marketing Board's colonial-era campaigns to Edward Bernays' psychological manipulation tactics and today's algorithm-driven consumption, marketing has often prioritised profit over collective wellbeing.
As we face intersecting ecological and social crises, we can no longer afford marketing practices that deplete rather than regenerate. Our shared future depends on transforming how we communicate value, influence behaviour, and measure success.
Regenerative marketing, inspired by Indigenous wisdom and living systems thinking, invites us to explore:
👉 The colonial legacy of marketing, where do we still see these patterns today?
👉 Indigenous wisdom and regenerative principles, how they can help us build marketing that nurtures rather than extracts.
👉 Unlearning and reimagining, what does it take to move beyond performative inclusion toward authentic relationship-building
👉 Practical steps for creating ethical, community-centred marketing that honours all life
WHAT TO EXPECT
An intimate, heart-centred fireside conversation that breaks out of the "marketing echo chamber." We're looking to bring together voices from multiple disciplines and lived experiences, marketers alongside Indigenous leaders, philosophers, artists, scientists, and change-makers, to explore what a post-colonial, life-centred marketing future looks like and how we can collectively build it.
*Guest speakers and date to be confirmed.
WHY THIS MATTERS
We're creating a space to:
🌿 Examine deep patterns in how we've been conditioned to think about growth, success, and value.
🗣 Amplify diverse voices often excluded from marketing conversations.
💡 Exchange practical wisdom across disciplines and backgrounds.
🔄 Co-create new approaches that measure success by their contribution to ecosystem health.
WHO SHOULD JOIN
We're actively seeking participants from beyond the marketing world. This playground is designed to create unexpected connections and fresh insights by bringing together people who wouldn't typically share the same conversation space.
Are you working at the intersection of culture, communication, and regeneration from any discipline? Your perspective is not just welcome—it's essential.
Join us as we explore what regenerative marketing truly means in practice, and how we can transform marketing from a tool of extraction to a force for healing.
WHAT PAST PARTICIPANTS HAD TO SAY
"A stimulating “safe place” to share, be heard, listen and learn. Plenty of people from different perspectives to shake up the conversation and create learning opportunities." - Gwyn Jones
"I felt truly inspired after this session! 😍 Thank you for creating these spaces to connect with leaders who are rethinking business models. It really shifted my perspective on the responsibility we have as marketers to remain transparent and true to the core essence of our businesses. I loved hearing the diverse perspectives and exploring new approaches to driving meaningful change. This conversation genuinely opened my eyes! I’m excited to continue learning and connecting with others who share this vision." - Michelle Guzman Murphy"This was a refreshing discussion! I found the speakers had developed insights that were very inspirational. I love when people are willing to share their discoveries willingly and open to further development of it all. So often people are working with a surface perspective.The self awareness in this group was obvious to me and I think this is so much more productive moving forward in the complexity of today's world. None of this is easy to navigate. Thanks for the invite. Lots of food for thought!" - Patti Beer