Roster Radio LIVE: The Playbook to Win Gen Z in Color Cosmetics

​Join your host, Ilina, as she sits down with not one, but three speakers for Roster Radio LIVE's color cosmetics' panel & networking event.

​The Playbook To Win Gen Z In Color Cosmetics

​→Gen Z demands engagement—Gen Alpha expects immersion—and Gen X? They expect consistency. Can makeup brands deliver all three?
→What is the line between being trend-savvy & trend-saturated?
→Social commerce isn't just a buzzword—it's the new frontline of conversion. How does Gen Z actually shop for makeup?
→Sephora or Ulta? Nordstrom or niche? What is the retail roadmap to scale smartly across generations?
→From virality to viability: How Glossier & Milk Makeup are turning hype into long-term loyalty.

​​🎙On The Roster: Caitlin O'Brien, VP, Consumer Engagement at Milk Makeup | Madeline Kuttner, Head of Growth Marketing, Glossier | Tatiana Pile, Former Managing Editor at Glossy Co.

​Caitlin O'Brien, VP of Consumer Engagement, Milk Makeup: Caitlin has spent the last decade working in the beauty industry across makeup, skincare and fragrance. She specializes in content strategy and consumer engagement for growth minded brands, and has been with Milk for almost four years. She feels lucky everyday to work in this dynamic and futuristic female dominated industry. She loves three things: lip products, trees, and my cat.

​Madeline Kuttner, Head of Growth Marketing, Glossier: Maddy oversees paid media, lifecycle, and retention at Glossier. She’s spent over 10 years in the growth marketing space across agency and in-house teams. Her expertise centers on building data-informed, customer-focused marketing strategies that drive revenue growth and brand loyalty. 

​Tatiana Pile, Ex Managing Editor, Glossy Co.: Tatiana a beauty and wellness editor with 10+ years of experience in the industry across various editorial roles. As the former Managing Editor of Glossy, she oversaw content that explored the intersection of beauty, wellness, fashion, luxury and culture. But Tatiana is more than just an editor – she's a trend forecaster, a passionate storyteller and a champion for inclusivity in both the beauty and wellness space. When she's not dissecting the latest runway looks or testing out the newest skin-care and innovations, you can find her exploring the vibrant streets of New York City, always in search of the next big thing.

​​​​⏰Call Time
Doors Open: 6:00 pm EST
Networking: 6:00 pm - 7:00 pm EST
Panel: 7:00 pm - 8:00 pm EST

​🛍️ Curated Gift Bags: (more brands coming soon)
SKINFIX: Skinfix empowers you to take control of your skin with proven, science-backed solutions, so you can show up as your truest self with confidence and peace of mind.

​GLOW RECIPE: Glow Recipe’s award-winning formulas pair antioxidant-rich fruits with gentle-yet-powerful actives to treat skin concerns based on its daily changing needs.

​🥂Cash Bar: Our incredible venue partners are opening up their bar to you for the evening. Drinks aren’t included in your ticket to make them affordable for those who do not drink, but the HAPPY HOUR cash bar is perfect for everyone!
🍷$10 Red, White, & Sparkling wines, and $11 Spritzer

​​📸Get Snapped by April Stew: New York–based photographer and creative director known for her raw music-driven visual style that blends minimalism with edge. 

​Feel free to ask April to click you with a Beauty friend or ask for a solo shot!

​About your host: Ilina Luthra is a Beauty Brand Strategist with 8+ years of global, cross-functional experience. After months of a failed job search, she struggled to find a place where she could meet and connect with leaders and peers from the industry. ENTER, Roster Radio: The Beauty Discourse, a podcast & live event series designed to democratize access to thought-leadership in Beauty. 

​​We host quarterly roundtables for brand-side executives, marquee events every two months, and have an ongoing podcast. Join us in making this industry more accessible💄🎙💭