Lynda Williams is a veteran PR Expert and Life & Business Coach that has launched multiple global brands, small businesses and tech startups in the B2B, B2C and D2C space. She is the founder of Vim & Vigour, an award-winning PR consultancy offering strategic and innovative communications services to tech, F&B and lifestyle brands across the globe. She has worked with food tech wunderkind Next Gen’s inaugural product, TiNDLE; introduced Singapore and Hong Kong consumers to digital-first wine education and experience platform, VIVANT; and led the charge for GuavaPass’ communications strategy — popularising the fitness app that was eventually sold to ClassPass.
Who is this session for?
Early-stage startups, small businesses and solo-preneurs
What will be covered:
How to craft a story for your brand- start with WHY
How to leverage public relations on different levels
How to get the attention of media, customers and industry leaders
The difference between advertising on social and PR
What are the questions you need to ask yourself before launching into the market
What you will go away with:
A simple framework to technical storytelling to drive audience impact.
An understanding of what makes you different and stand out in your industry.
A clear idea of how you position yourself compared to your competitors.
A clear communication strategy for your brand for different stakeholders.
60 mins- Presentation by Lynda Williams
15 mins- Q & A from Audience