Round 2 🥊 The Brand Relevance Equation: An Event from The Marketer's Collective x Sara Wilson at Maximum Effort

​Join Jessica Nuremberg (Maximum Effort, The Marketer's Collective) in conversation with digital communities strategist Sara Wilson for our second intimate gathering to learn about the Brand Relevance Equation: Sara’s 3-step system designed to infuse relevance into a brand's DNA. 

​Building on the success of our first event in March, we're diving deeper into how brands can forge powerful connections in today's digital landscape.

​​Drinks and light refreshments will be served. Please RSVP so we can confirm your attendance at this intimate in-person gathering.

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​​Why relevance matters:

​​Relevance can be a wildly effective means of cutting through the noise of the current content landscape and forging insanely powerful connections with audiences. Which is what makes relevance a powerful engine for business growth.

​​What you’ll learn: 

​​Expect to come away with a solid grasp on The Brand Relevance Equation, and how to use it to level-up attention, loyalty and (duh) relevance for your brand, especially among Gen Z audiences.

​​If you're a marketer looking to build powerful connections with your audience that will set your brand up for exponential growth over the next 12 months, you won't want to miss this.

​​About Sara Wilson, Founder & Principal, SW Projects:

​​Sara Wilson is a digital strategist who helps companies like YouTube, Nike, Airstream and many others build community-powered roadmaps to attention, relevance and loyalty with Gen Z audiences. She is a contributor to The Harvard Business Review, where she coined the term "digital campfires" and has been featured as an authority on digital strategy in multiple publications, including AdWeek, Forbes, and Fast Company. Previously, she ran fashion partnerships at Facebook & Instagram and was a Senior Editor at The Huffington Post. Learn more at swprojects.co

​​About Jessica Nuremberg & Maximum Effort:

​​Jessica spearheads business development at Maximum Effort, a Ryan Reynolds company. Maximum Effort helps brands connect with culture through its agency services, production house, and sports investments, all driven by a spirit of joy and togetherness. Previously, she led partnerships at Highsnobiety and has held positions at Hearst, Valassis, Condé Nast, and OMD. Learn more at maximumeffort.com

​​This event is presented in partnership with Tracksuit, a beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building. Learn more at gotracksuit.com/us

​​Note: free street parking is available nearby