AI Search Is Changing Everything: How Smart Marketers Are Winning the GEO Game
AI Search Is Changing Everything: How Smart Marketers Are Winning the GEO Game
AI-powered search isn’t coming. It’s here—and it’s already rewriting the rules of content, SEO, and distribution. In this unmissable live webinar, Ross Simmonds (Foundation) joins OtterlyAI to break down how AI search (aka Generative Engine Optimization or GEO) is disrupting traditional marketing playbooks across every industry.
Whether you’re a seasoned SEO pro or a content marketer looking to future-proof your strategy, this session will help you understand what’s happening now—and what to do next.
You’ll learn:
✅ How AI is reshaping consumer behavior and discovery
✅ Why the SEO playbook is being redefined in real time
✅ The surprising role of Reddit, Wikipedia, and other “trust hubs” in AI search results
✅ How to create and distribute content that works for both AI and humans
✅ Actionable GEO strategies the smartest marketers are already using
Don’t get left behind. Join us and get ahead of the curve.
About the hosts
Thomas Peham
Thomas Peham is the CEO and co-founder of OtterlyAI, a leading AI Search Monitoring solution for AI Overviews, ChatGPT, and Perplexity. Previously, he served as VP of Marketing at Storyblok, where he led a team of 30+ FTE and helped the company grow from Seed to Series C in four years. Beyond marketing, he is a tech enthusiast, hobby runner, semi-pro photographer, and coffee lover.
Ross Simmonds
Ross is the founder of Foundation, a B2B content marketing agency and the founder of Distribution.ai, an innovative software helping brands and creators spread their stories with ease. He's an Amazon best selling author of the book: Create Once Distribute forever and has worked with organizations all over the world ranging from some of the fastest-growing startups, well known higher education institutions and global Fortune 500 brands. Ross has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo, SEMRush, Moz and more. Ross has received the Harry Jerome Young Entrepreneur Award and has been named one of the Top 50 CEOs in Atlantic Canada.