The GTM Playbook: Prompt Engineering for Customer Discovery & Sales

​What if you could simulate dozens of customer conversations, before writing a single line of code?

​Join us for a hands-on session on how to use AI and prompt engineering to roleplay customer interactions, surface objections, and refine your messaging and GTM strategy before your first discovery call. Whether you're validating an idea or prepping for your next sales motion, this is how top founders are pressure-testing in 2025.

​We’ll walk through tactical frameworks and real-life prompts used by early-stage teams to:

• ​Simulate ICP discovery calls and uncover key objections

• ​Test pricing, messaging, and value props with AI before going live

• ​Speed up iteration cycles and sharpen GTM strategy

​Featured Speaker:

• ​Mike Wilner, GTM-Startups at OpenAI

​🤝 What to Expect:

• ​Tactical walkthroughs, frameworks, and live prompts

• ​Curated networking with founders, operators, and investors building AI into their companies

• ​Good conversations, good people, bagels, and coffee.

​👀 Who Should Attend:

• ​Founders validating or iterating on new ideas

• ​GTM operators exploring AI

• ​Investors looking to support high-velocity teams building with AI

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​​​​Forum Ventures is the leading early-stage fund, program and community for B2B SaaS startups based in New York, San Francisco, and Toronto. Founded in 2014, we’re on a mission to make the B2B SaaS journey easier, more accessible and successful for early-stage founders. From our Studio to Accelerator to Pre-Seed programming, we have the resources and network to help founders navigate the early stages of their founder journey.

​​​​Forum is investing in 65+ SaaS companies this year. Pitch Us here.