Silicon Valley Senior Roundtable, 5/16/2024

​Topic: Entrance Fee Communities :: A TRUE plan for the uncertainty of the future

​In this presentation, we explore how Entrance Fee Communities offer a proactive approach to addressing the uncertainties facing our aging population. These communities provide more than just a living space; they offer a comprehensive solution to navigate the complexities of healthcare and retirement planning. Join us as we delve into how Entrance Fee Communities not only provide a vibrant living environment but also establish a secure framework for individuals and families to thrive amidst the unpredictable landscape of aging and healthcare. Discover how these communities can be an integral part of your retirement plan, providing peace of mind and a fulfilling lifestyle for years to come.

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​Speaker: Amy LaGrant

​Amy is a leading marketing and gerontology professional with over 20 years of experience helping brands connect with baby boomers, seniors and family caregivers.

​Amy has held leadership roles in some of the industry’s leading advertising agencies.  Amy owns her own branding and marketing agency focusing on products and services that serve seniors and the caregiving market, BrandMETTLE. Amy currently speaks on issues surrounding dementia caregiving, ageism, senior living and consumer insight for the mature marketplace. 

​Previously, Amy was SVP, Brand Strategy for Bluespire Marketing. Prior to Bluespire, Amy led all marketing efforts for Virtual Health, a telehealth and family caregiver integration company. Before that Amy led strategy at multiple mature marketing and consulting agencies such as Continuum Crew, J. Walter Thompson and Age Wave where she helped drive the overall business approach, marketing plans, and executions for clients such as Del Monte Foods, ACTS Retirement Communities, PositScience, AARP, and Stewart Enterprises.

​Prior to her advertising agency days, Amy worked for AARP in Legislative Affairs and Marriott Senior Living in Sales and Marketing. She holds a Bachelor’s Degree and is in the final stages of completing her Masters in Social Anthropology.

​Amy has a passion for the senior audience and serves as the TN Alzheimer’s Association Board Chair and Aging2.0 Ambassador. Most recently Amy shared her caregiving story on the TED stage. Lives she currently in Nashville, TN, and grew-up in the SF Bay Area.