Designing T&S: Behavioral Strategies for Reducing Harm and Enhancing Safety

​Product teams don’t have it easy. They’re tasked with building great products while reducing harm and enhancing community safety—and they have to do it against the backdrop of rapidly evolving technologies like AI. All this demands complex behavior change and psychology-based strategies.

​The good news? Behavioral design offers the tools to do it. At Irrational Labs, we’ve been working with companies like Lyft, TikTok, and others to weave trust and safety into the core of their user experience.

Behavioral scientist Karl Purcell will now take you behind the scenes of this work, sharing hands-on strategies you can apply right away to build trust and reduce harm in your own products.

​📆 Friday, November 15 

​🕘 9am PT (10am MT/ 11am CT/12pm ET)

​What you’ll learn
Real tactics to drive essential user behaviors, including:

​🛡️Flagging and reporting content
🛡️Reducing posting of hate speech
🛡Clearly labeling AI-generated content
🛡️Adopting safety features such as family pairing

​… and other actionable insights.

​If you’re a product manager, designer, or founder looking to tackle real-world challenges in trust and safety, this session was made for you.