Founders Bay Virtual Workshop: Automate Your 2025 GTM Pipeline with AI
This workshop aims to show how implementing a structured, AI-driven GTM strategy with Criya can significantly reduce manual workloads, enhance lead engagement, and streamline marketing operations.
Introduction to AI in GTM Campaigns (5 minutes)
Importance of AI in modern GTM strategies.
Overview of Criya's role in AI-driven GTM campaign driven demand generation activities.
Unveiling the 5-Step AI GTM Campaign Calendar (10 minutes)
Monthly cycle of creating a webinar, a product announcement, a case study, and educational materials
Benefits of this cycle in maintaining continual engagement and generating leads.
Deep Dive: 'Campaigns in a Box' (10 minutes)
How to set up comprehensive campaigns at the start of each month using Criya - from targeted landing pages, hyper-personalized outreach and high converting social content.
Demonstrating Criya’s efficiency in creating personalized and automated full-campaign content in seconds.
Live Demo of Campaigns in a Box with Criya AI (5 minutes)
Real-time demonstration of setting up a campaign using Criya.
Q&A and Closing Thoughts (5 minutes)
Address audience questions and discuss how to start using Criya effectively.
Key Takeaways:
Understanding of a strategic, repeatable GTM campaign calendar that enhances pipeline generation.
Insight into automating complex marketing tasks, saving hours and increasing efficiency.
Knowledge of how Criya’s AI capabilities can streamline campaign management and personalization.
About Us
Founders Bay is a membership community of 30,000 founders and VCs coming together to grow their startups through curated weekly events, expert-led virtual workshops, and educational resources. Proudly women-owned and operated by Mariane Bekker, we is dedicated to empowering a diverse and inclusive startup ecosystem. Subscribe to our newsletter and become a member today.
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