Social Media Snake Oil: Debunking One-Size-Fits-All Advice + Rebuilding a Strategy That Actually Feels Like You

​About the Session:

​Tired of being told to post 3x a day, pick a niche, or turn yourself into a walking brand billboard? Same.
In this session, we’re calling out the most common (and damaging) myths about content strategy—so you can finally stop shape-shifting for the algorithm and start showing up with confidence.
You’ll learn how to identify snake-oil advice, reconnect with your own creative instincts, and walk away with a personalized roadmap for sustainable content that actually reflects you.
(Warning: may cause sudden relief and creative momentum.)

​About the Host:

​Victoria is the founder of Saltwater Agency, a marketing agency that helps brands, creatives and founders build an online presence that actually feels like them. Her agency is behind dozens of thoughtful strategies, and campaigns that blend brand voice, sustainable marketing, and a little pop culture magic. She’s here to help you cut through the noise and create content that connects—without burning out.

​Attendee Prep:

​Reflect on your why.