Farol GTM Meetup - May
Agenda: Lean Coffee Session
This month, we're using a participant-driven Lean Coffee format where YOU set the agenda, vote on what matters, and dive into focused discussions on the GTM challenges that keep you up at night.
No presentations, no interviews —just focused, valuable conversations about what matters most to you right now.
________
What is this
Monthly meet-up for GTM (Go-To-Market) professionals (Sales, Marketing & Growth) in Lisbon focusing on knowledge sharing and networking.
This isn't Marketing 101. We dive into the nitty-gritty of modern B2B tech GTM - from attribution modeling to pipeline velocity optimization. Come prepared to both share and learn advanced strategies that drive measurable growth.
Why Join Us?
The GTM landscape is evolving rapidly:
Increasing pressure for efficient, profitable growth
AI reshaping buyer behavior and tools
Complex tech stacks and data requirements
Connect with Lisbon's GTM leaders to:
Learn battle-tested strategies
Build your professional network
Find talent and opportunities
We tackle these challenges together through real conversations and shared experiences.
Who is this for
For B2B tech GTM leaders seeking advanced discussions and real-world insights. Expect to meet:
Sales, Marketing and Growth leaders and experts from Startups/Scaleups
Independent Consultants and Fractional Executives
Agency Leaders
What to expect
Deep technical conversations around GTM strategies
Real numbers and battle stories from the trenches
Advanced practitioners with 5+ years B2B tech experience
No basic marketing platitudes - we go straight to the specifics
Content Level
Deep technical discussions on GTM frameworks, metrics, and tools
Real case studies with actual numbers and results
Granular tactics and strategies (e.g., specific targeting parameters, campaign structures, tech stack configurations)
Comfortable with industry terminology (MQL, ICPs, CAC, LTV, etc.)
Two quick asks:
If you're joining, bring someone whose expertise would enrich this GTM community
If you can't attend, we'd love you to share and invite other professionals who might benefit.
Organization
by Hugo H. Macedo @ Farol Growth Partners